Our Approach

Corporate Philosophy

The three primary colors of red, blue, and yellow represent the “challenge” to change society and the “creativity” to create new businesses. Each color mixes with the other to create a variety of colors. We will continue to challenge ourselves to create new value by transcending boundaries and connecting with others, without being bound by conventional wisdom.
CD: Michihiko Yanai (Wind and Rock) / D: Masanobu Hiraoka

Our Approach

The three primary colors of red, blue, and yellow represent the “challenge” to change society and the “creativity” to create new businesses. Each color mixes with the other to create a variety of colors. We will continue to challenge ourselves to create new value by transcending boundaries and connecting with others, without being bound by conventional wisdom.

DI has consistently endeavored to create businesses, aimed at resolving social issues and revitalizing the Japanese economy.

We are engaged in “business produce,” whereby we create new businesses and industries and support their growth by combining our ability to provide the most universal and beneficial business strategy consulting services with our practical and participatory management capabilities cultivated through business incubation.

DI’s mission statement directly embodies our such unwavering mission since founding.

Global industry structures are about to change substantially. We want to be an entity that those who seek to overcome difficulties and continue working toward achieving their goals wish to meet the most.

We seek to become a company where every employee is interesting, unique, and full of life. To realize this vision, DI will be at the forefront of our mission, continuing to tackle new challenges and striving forward.

Envision Beyond Boundaries of Areas

Formulate Beyond Boundaries of Customaries

Partner Beyond Boundaries of Organizations

Challenge Beyond Boundaries of Ourselves

In creating new businesses and industries that can transform society, we believe breaking out of conventional boundaries—of ideas, conventional wisdom, connections between people, and one’s own potential—leads to value creation, and made our such belief the code of conduct for our employees.

Our Beliefs

The DI Credo

Code of Conduct

Since founded in 2007, we have followed the sustainability policy as our North Star with the DI Credo “Be useful to people. Create profits. Grow. Share.”

With this Credo serving as a guideline for all our engagements, DI continuously works to increase our corporate value and create businesses that will transform society.