Capabilities
R&D
Drive innovation forward. We help develop and implement research strategies that keep you ahead of market demands
Our strategy consultancy empowers companies to maximize the commercial potential of their proprietary research. We specialize in evaluating the market viability of innovative products in diverse domains, including medical devices, pharmaceuticals, and food.
Market Needs Assessment: We conduct in-depth market research to identify unmet needs, emerging trends, and potential market opportunities.
Competitive Landscape Analysis: We analyze the competitive landscape, identifying key players, their strengths, weaknesses, and strategic moves.
Regulatory Landscape Assessment: We evaluate regulatory hurdles and compliance requirements to ensure smooth product launch and market entry.
Value Proposition Assessment: We evaluate the unique selling proposition of the product, assessing its potential to address unmet needs and provide superior value to customers.
Pricing Strategy: We develop optimal pricing strategies, considering factors such as cost of production, competitive pricing, and customer value perception.
Go-to-Market Strategy: We help clients develop effective go-to-market strategies, including channel selection, sales force optimization, and marketing and promotion plans.
Intellectual Property Strategy: We assist clients in protecting their intellectual property rights through patents, trademarks, and trade secrets.
Partnership Identification: We identify potential partners, including pharmaceutical companies, medical device manufacturers, and food and beverage companies, to accelerate product development and market access.
Joint Venture Formation: We help clients form strategic joint ventures to combine resources, expertise, and market access.
Clinical Trial Design: We collaborate with clinical experts to design efficient and cost-effective clinical trials.
Regulatory Strategy: We develop comprehensive regulatory strategies to navigate complex regulatory pathways and ensure timely market approval.
Regulatory Submission and Approval: We assist clients in preparing and submitting regulatory filings to regulatory authorities.
DI supported a global medical equipment manufacturer in SEA + India
The client, a global lab equipment manufacturer, was preparing to commercialize a new urine test product that was in the final stages of R&D. They sought to confirm the product's value proposition through a fact-based market assessment before launching. The goal was to ensure the product's competitive positioning and appeal in the market.