Capabilities
Pricing Strategy
Optimize your pricing models. We help determine the right price points that balance market competitiveness with profitability
DI’s pricing strategy consulting helps clients establish optimal pricing for a new business by analyzing market conditions, customer demand, and competitor pricing. It identifies price points that maximize profitability while aligning with consumer expectations.
For existing businesses, the consultant evaluates the current pricing structure, market position, and customer perceptions. By recommending adjustments, such as dynamic pricing or bundling, the strategy can enhance competitiveness, improve margins, and drive growth. This tailored approach ensures both new and revamped businesses attract the right customers, differentiate themselves from competitors, and maintain long-term profitability.
DI supported a major agriculture trading company in Vietnam
DI conducted a comprehensive study on consumers and distribution channels across retail points in both Modern Trade (MT) and General Trade (GT) in Vietnam. The objective was to determine the ideal product positioning, including price and packaging size, in comparison to competitors in a highly price-sensitive market.
DI supported a major transportation company in Vietnam
DI conducted a comprehensive study on consumers and distribution channels across retail points in both Modern Trade (MT) and General Trade (GT) in Vietnam. The objective was to determine the ideal product positioning, including price and packaging size, in comparison to competitors in a highly price-sensitive market.