Capabilities
Customer Insights
Understand your market deeply. We uncover valuable consumer behaviors, preferences, and trends through comprehensive local market research.
Every successful business begins with a comprehensive understanding of its customers, and DI excels at uncovering these insights through meticulous local market research. DI’s approach combines consumer surveys, focused group interviews, and qualitative studies to detect even the most subtle nuances that can shape new business strategies. Their local teams work closely with clients to design and execute customized surveys that delve deep into customer preferences, behaviors, and unmet needs, often revealing insights that go beyond surface-level trends.
Focused group interviews allow DI to foster interactive discussions, capturing diverse perspectives and uncovering emotional drivers and pain points that often go unnoticed. By immersing themselves in local contexts, DI’s consultants are adept at detecting cultural, social, and economic nuances that influence consumer behavior, translating these into meaningful business opportunities.
DI complements this understanding by analyzing the competitive landscape, identifying not only direct competitors but also potential disruptors and market entry barriers. They explore growth opportunities through a detailed examination of industry dynamics, supply chains, and regional trends, providing clients with a holistic view of the market.
By interpreting these insights, DI formulates actionable strategies tailored to the client’s goals, aligning internal processes to capitalize on the market’s potential. From identifying hidden customer demands to crafting expansion strategies, DI ensures that the client delivers exceptional customer experiences while achieving sustainable growth. Through their localized expertise and thorough methodologies, DI empowers businesses to navigate complex markets with confidence and precision.
DI supported a global motorbike company in Southeast Asia
A global motorbike manufacturer observed a shift in consumer behavior as motorbike markets in Vietnam, Thailand, and Indonesia matured and became commoditized.
DI supported a major state government of Australia in Vietnam
Australia is renowned for its high-quality education, attracting many Vietnamese students. To enhance cross-border collaboration, an Australian state government (the Client) sought to explore the feasibility of a hybrid online-offline training model for business development in Vietnam.
DI supported a major Japanese FMCG manufacturer in Vietnam
After years of establishing its presence in Vietnam, the client faced stagnant sales in its key product category. DI was engaged to diagnose the issue and devise a strategy to boost business performance.