Support Case
Pricing Strategy
DI supported a major transportation company in Vietnam
• Client: a major transportation company
• Country: Vietnam
• Industry: Logistics
Background:
Following the majority acquisition of a local transportation company, a major foreign transportation giant (the client) discovered that while its core urgent delivery business (corporate courier services) remained profitable and stable, other delivery segments were stagnating. The local branch reported to headquarters that post-acquisition service price increases had made their services uncompetitive. DI was commissioned to analyze the market and provide recommendations for revitalizing the business.
Support Overview:
DI conducted an in-depth analysis of all market segments within the road transportation sector. The goal was to identify key opportunities for the local business by assessing market potential and evaluating price competitiveness before developing a new business strategy.
Image: excerpt from DI’s work
