Support Case
Pricing Strategy
DI supported a major agriculture trading company in Vietnam.
• Client: a major agriculture trading company
• Country: Vietnam
• Industry: Agriculture
Background:
After launching its new beef business in Vietnam, a major trading company (the Client) sought to validate consumer market acceptance. DI was commissioned to advise on optimal price points for their target customers.
Support Overview:
DI conducted a comprehensive study on consumers and distribution channels across retail points in both Modern Trade (MT) and General Trade (GT) in Vietnam. The objective was to determine the ideal product positioning, including price and packaging size, in comparison to competitors in a highly price-sensitive market.
Image: excerpt from DI’s work
