{"id":9966,"date":"2024-11-05T14:26:37","date_gmt":"2024-11-05T07:26:37","guid":{"rendered":"https:\/\/dreamincubatorsea.co\/?p=9966"},"modified":"2025-06-02T06:06:37","modified_gmt":"2025-06-02T06:06:37","slug":"di-supported-a-major-agriculture-trading-company-in-vietnam","status":"publish","type":"post","link":"https:\/\/www.dreamincubator.com\/sea\/di-supported-a-major-agriculture-trading-company-in-vietnam\/","title":{"rendered":"DI supported a major agriculture trading company in Vietnam"},"content":{"rendered":"<h1>Support Case<\/h1>\n<h2>Pricing Strategy<\/h2>\n<p><strong>DI supported a major agriculture trading company in Vietnam.<\/strong><\/p>\n<p>\u2022 Client: a major agriculture trading company<br \/>\u2022 Country: Vietnam<br \/>\u2022 Industry: Agriculture<\/p>\n<p><strong>Background: <\/strong><\/p>\n<p>After launching its new beef business in Vietnam, a major trading company (the Client) sought to validate consumer market acceptance. DI was commissioned to advise on optimal price points for their target customers.<\/p>\n<p><strong>Support Overview: <\/strong><\/p>\n<p>DI conducted a comprehensive study on consumers and distribution channels across retail points in both Modern Trade (MT) and General Trade (GT) in Vietnam. The objective was to determine the ideal product positioning, including price and packaging size, in comparison to competitors in a highly price-sensitive market.<\/p>\n<p><em>Image: excerpt from DI&#8217;s work<\/em><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.dreamincubator.com\/sea\/wp-content\/uploads\/2025\/06\/1748844398-ps1-1980x816.png\" alt=\"\" width=\"2173\" height=\"895\" \/><\/p>\n<h2>OTHER SUPPORT CASES<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>DI conducted a comprehensive study on consumers and distribution channels across retail points in both Modern Trade (MT) and General Trade (GT) in Vietnam. The objective was to determine the ideal product positioning, including price and packaging size, in comparison to competitors in a highly price-sensitive market.<\/p>\n","protected":false},"author":4,"featured_media":10799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[],"class_list":["post-9966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pricing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DI supported a major agriculture trading company in Vietnam<\/title>\n<meta name=\"description\" content=\"DI conducted a comprehensive study on consumers and distribution channels across retail points in both Modern Trade (MT) and General Trade (GT) in Vietnam. 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The objective was to determine the ideal product positioning, including price and packaging size, in comparison to competitors in a highly price-sensitive market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dreamincubator.com\/sea\/di-supported-a-major-agriculture-trading-company-in-vietnam\/\" \/>\n<meta property=\"og:site_name\" content=\"Dream Incubator\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-05T07:26:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T06:06:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dreamincubator.com\/sea\/wp-content\/uploads\/2024\/10\/pexels-freestocks-1366594-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Quan Tran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Quan Tran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dreamincubator.com\\\/sea\\\/di-supported-a-major-agriculture-trading-company-in-vietnam\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dreamincubator.com\\\/sea\\\/di-supported-a-major-agriculture-trading-company-in-vietnam\\\/\"},\"author\":{\"name\":\"Quan Tran\",\"@id\":\"https:\\\/\\\/www.dreamincubator.com\\\/sea\\\/#\\\/schema\\\/person\\\/318a1e0799ef3ceace4f9386fc9a5a74\"},\"headline\":\"DI supported a major agriculture trading company in Vietnam\",\"datePublished\":\"2024-11-05T07:26:37+00:00\",\"dateModified\":\"2025-06-02T06:06:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dreamincubator.com\\\/sea\\\/di-supported-a-major-agriculture-trading-company-in-vietnam\\\/\"},\"wordCount\":124,\"publisher\":{\"@id\":\"https:\\\/\\\/www.dreamincubator.com\\\/sea\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dreamincubator.com\\\/sea\\\/di-supported-a-major-agriculture-trading-company-in-vietnam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dreamincubator.com\\\/sea\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/pexels-freestocks-1366594-scaled-1.jpg\",\"articleSection\":[\"Pricing Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dreamincubator.com\\\/sea\\\/di-supported-a-major-agriculture-trading-company-in-vietnam\\\/\",\"url\":\"https:\\\/\\\/www.dreamincubator.com\\\/sea\\\/di-supported-a-major-agriculture-trading-company-in-vietnam\\\/\",\"name\":\"DI supported a major agriculture trading company in Vietnam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dreamincubator.com\\\/sea\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dreamincubator.com\\\/sea\\\/di-supported-a-major-agriculture-trading-company-in-vietnam\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dreamincubator.com\\\/sea\\\/di-supported-a-major-agriculture-trading-company-in-vietnam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dreamincubator.com\\\/sea\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/pexels-freestocks-1366594-scaled-1.jpg\",\"datePublished\":\"2024-11-05T07:26:37+00:00\",\"dateModified\":\"2025-06-02T06:06:37+00:00\",\"description\":\"DI conducted a comprehensive study on consumers and distribution channels across retail points in both Modern Trade (MT) and General Trade (GT) in Vietnam. 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