{"id":9951,"date":"2024-11-05T13:54:54","date_gmt":"2024-11-05T06:54:54","guid":{"rendered":"https:\/\/dreamincubatorsea.co\/?p=9951"},"modified":"2025-06-02T06:06:42","modified_gmt":"2025-06-02T06:06:42","slug":"di-supported-a-major-japanese-fmcg-manufacturer-in-vietnam","status":"publish","type":"post","link":"https:\/\/www.dreamincubator.com\/sea\/di-supported-a-major-japanese-fmcg-manufacturer-in-vietnam\/","title":{"rendered":"DI supported a major Japanese FMCG manufacturer in Vietnam"},"content":{"rendered":"<h1>Support Case<\/h1>\n<h2>Customer Insights<\/h2>\n<p><strong>DI supported a major Japanese FMCG manufacturer in Vietnam. <\/strong><\/p>\n<p>\u2022 Client: a major Japanese FMCG manufacturer<br \/>\u2022 Country: Vietnam<br \/>\u2022 Industry: Retail of FMCG &amp; Consumer goods<\/p>\n<p><strong>Background: <\/strong><\/p>\n<p>After years of establishing its presence in Vietnam, the client faced stagnant sales in its key product category. DI was engaged to diagnose the issue and devise a strategy to boost business performance.<\/p>\n<p><strong>Support Overview: <\/strong><\/p>\n<p>DI conducted a large-scale survey (N=800) and focus group interviews (FGI) across Vietnam to analyze the market. The goal was to identify the reasons for the sales decline and assess the client&#8217;s product positioning against competitors in a highly price-sensitive market.<\/p>\n<p><strong>Impact: <\/strong><\/p>\n<p>DI discovered a lack of suitable SKUs for northern consumers, prompting the successful launch of a new SKU and an enhanced branding strategy utilizing emerging channels like TikTok.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.dreamincubator.com\/sea\/wp-content\/uploads\/2025\/06\/1748844403-Capabilities_Customer-Insights_1-e1732788122286.png\" alt=\"\" width=\"1083\" height=\"606\" \/><\/p>\n<h2>OTHER SUPPORT CASES<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>After years of establishing its presence in Vietnam, the client faced stagnant sales in its key product category. DI was engaged to diagnose the issue and devise a strategy to boost business performance.<\/p>\n","protected":false},"author":4,"featured_media":11275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105],"tags":[],"class_list":["post-9951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DI supported a major Japanese FMCG manufacturer in Vietnam<\/title>\n<meta name=\"description\" content=\"After years of establishing its presence in Vietnam, the client faced stagnant sales in its key product category. 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